Web Toolbar by Wibiya
spacer Email this Page spacer Print this Page


 Navigation key

The Article Archives
Topic: Marketing

Tips for Effective Media Relations

September 13, 2006
X Factor Consulting, LLC
tweet this  share this on facebook  

 • Media outlets are bombarded with requests. Don’t send a news piece to the same person in multiple formats (i.e. email AND fax). Don’t send the same news piece to more than one person at the same
media outlet.

• Do find out how a particular reporter, editor or director would like to receive information.

• Media relations is a two-way street. Be timely and courteous when responding to media requests. Be mindful of their deadlines.

• Publicity is an uncontrolled method of sending messages out to the public. The media has full editorial control of what is published or broadcast. Be aware of any issues that may arise.

• Spokespeople should receive media training and be briefed on messages.

• Story line-up is determined by current events and is often changed on the fly for breaking news. Consider other events/news that could prevent the media from covering your event/news (ie. Election day, holidays, etc)

[email protected]

Toll-free Phone: 800/883-7196
Toll-free Fax: 800/883-7196

click-to-call from the web





Back to Top


Currently there are no responses.


Return to topics Return to articles
Back to Top

Respond to This Article

Form Authentication: 

Refresh the page if  
image does not appear  

Please enter the form validation code
you see displayed above.

Your Information:



Email Address:


Respond to This Article:

Your comments will be reviewed and either approved or denied publication.


Back to Top

Navigation Key

 Return to topics
 Return to articles 
 Read article with responses 
 Respond to this article

Powered by NonProfitSites™