Marketing is a key component to the long-term sustainability of nonprofit organizations. Unfortunately, it is often overlooked by many in the nonprofit world.

Marketing Matters is a monthly newsletter designed to provide a myriad of ideas to help you motivate people to give, get involved, or take action for your cause. Each month you will learn tips and techniques for effectively marketing your organization to potential funders, volunteers, your community, and even your own employees.

3 Marketing Trends to Consider in 2012

4 Must-Have Marketing Tools for Nonprofit Organizations

5 Tips for Engaging Your Community and Diversifying Your Revenue

3 Ways to Increase Community Support Through Collaboration

3 Approaches to Marketing Your Impact

Applying 3 Symphony Practices to Build Community Support

Let Your Light Shine

Tracking Your Marketing Results

Nonprofit Marketing: Whose Job Is It, Anyway?

Nonprofit Marketing Lessons from the Fire

I'm Lovin' It - 6 Marketing Lessons from McDonald's

Making Sustainability a Reality

4 Strategies for Finding and Keeping Long-Term Supporters

7 Steps to Developing Your Year-End Fundraising Campaign

Creating Strategic Non-profit Marketing Messages

#1 Key to Developing Powerful Marketing Messages

Strategic Messaging - Engaging the Right Audiences for Mission Fulfillment

Strategic Messaging - Action Producing Messaging

Strategic Messaging - The Power of the Right Message

Give Site Visitors What They Want

Tips for Sharing Your Passion Online - Part 2

Tips for Sharing Your Passion Online

The Power of Contagious Excitement

Turn Holiday Givers Into Year-Long Supporters

Social Media: What's Next for Nonprofits

5 Reasons Nonprofits Should Use LinkedIn

How Can Nonprofits Use YouTube?

To Tweet or Not to Tweet

Facebook: Using Social Media for Social Change

How Can Nonprofits Use Social Media to Raise Awareness and Funds?

Want to Hit Your Target? Aim First.

Finding and Jumping Over the 1-Foot Bars

Say Cheese! Taking a Snapshot of Your Nonprofit

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