April 2008: Volume 4

Public relations (PR) includes the creation and distribution of information about your organization to various outlets, including newspapers, television and radio stations, or public and government offices. Since the media does not charge for publishing this information, PR has the power to reach and influence thousands or even millions of people for very little money.

Let's explore the benefits of Public Relations and discuss tips for launching a successful campaign. Tips include:

• - How to navigate the newsroom.
• - How to ensure your story is relevant to the 
    audience and the outlet.
• - Pointers for writing a powerful press release that 
    gets attention.
• - When and how to follow-up to increase chances 
    of publication.