February 2008: Volume 2

Have you ever received an email from a friend or colleague asking youto view an online video or sign your name to a petition. Maybe they were simply asking you to check out an article or website? These are all forms of what has become known as viral marketing. And viral marketing, if done with excellence, provides grassroots oganizations with the opportunity to reach and connect with a large number of like-minded individuals - many of whom have never had any prior contact with your organization.

Here are 5 ideas to consider implementing into your viral marketing strategy:

• - Develop a Charity Badge
• - Launch an Advocacy Campaign 
• - Leverage Partnerships
• - Participate in Social Networking
• - Engage the Community

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