As the New Year begins, much is written and said about the promise and potential of the future. However, it is also an incredible opportunity to reflect on the past year and highlight the accomplishments of your organization. An excellent way to begin making your marketing matter in the New Year is to produce a year-in-review (annual) report.
Developing a well-written annual report will help you...
Educate community leaders and influence policy makers about the impact made in the community.
Show current and potential funders that organizational monies are well spent.
Thank donors and volunteers.
Record the progress of your organization and mission.