March 2008: Volume 3

According to the American Marketing Association, people are twice as likely to trust the advice of friends and family members as advertisements and 48% of Americans are highly likely to make a purchase or donation based on such recommendations. How can a nonprofit generate positive Word of Mouth Marketing and capitalize on its benefits?

We recommend the following 5 strategies:

• 1. Arm Your Fans (Friends): Make it easy for your fans to share information about your organization. Create...
• 2. Keep an Eye on the Spotlight: Identify local celebrities, public figures and/or media personalities...
• 3. Seek Out Referrals: Invest time connecting with other nonprofits, organization and individuals through...
• 4. Generate Buzz: Do something dramatic for your cause! Take extreme actions. For example...
• 5. Create an Experience: Recreate the experience of your clients for others. This can be generated by...