Outcomes are often confused with outputs. To define an outcome it's helpful to first define an output. An output is something that you get at the end of a process - a deliverable. Outputs are the amount of work accomplished. It's about the units of service or products delivered.

Examples of outputs would include:

• Number of classes taught
• Number of counseling sessions conducted
• Number of participants served
• Number of meals distributed
• Number of job secured

In contrast, an outcome is the result. It's the measurable changes that are realized by a service recipient. Outcomes are the result of intentional effort and they are sustained over time. Whereas an output is something that you've done, an outcome is the reason why you've done it.

Outcomes are related to:

• New knowledge
• Improved skills
• Change in attitude
• Modified behavior
• Improved condition

The Importance of Outcomes

As an organization you have an obligation to your board, your funders, and your clients to diligently work towards the outcomes that must be achieved for your mission to be realized. Your ability to demonstrate progress towards achieving your intended outcomes is the most accurate measure of your effectiveness. To simply report that you have conducted 100 drug counseling sessions during a specific timeframe isn't an illustration of your effectiveness. It simply show what your established processes have delivered - or output. What needs to be discerned to begin your transformation into a high-performing organization is that last month 30% of those you work with have remained drug free for 6 months or more and this month that number has increased to 50%.

Outcomes should be what drives your work. Outcomes should be in front of your point of service workers every day so that they know what they are working towards. Measuring outcomes is essential. It should not be thought of as an option. It is core to operating as a responsible, accountable organization. Measuring your outcomes is as essential as paying your utilities and your staff.

Next month in our final article in this initial series, we will provide tips for becoming an outcomes-oriented organization. Please email us if you would like to learn more or to provide feedback on this series.